It’s called synchronicity, my dear Mr. Watson
I just committed to attending the North American premiere of the documentary film A Billion Lives on August 6th in Milwaukee, Wisconsin. I like Wisconsin. After all, it’s the home to Harley Davidson, Laverne and Shirley, and where That ’70s Show was set – ironically, all things representing my youth. What’s not to like?
Now, philosopher Soren Kierkegaard claimed that life can only be understood backwards, but it must be lived forwards. The older I get, the more sense that statement makes to me. The reason that I am reminded of Kierkegaard’s quote is because I have only attended one other red carpet film premiere in my life – and it oddly mirrors the situation of A Billion Lives.
At the turn of the century (the one preceded by the Y2K panic – I’m not that old), I was working in the motion picture industry. As a result, I found myself on set in San Rafael, California when the arena scene from Star Wars – Attack of the Clones was being filmed.
It looked nothing like this, by the way. The background structure of the arena was actually a model roughly the size of a Volkswagen bus, and it was sitting in a canal district warehouse several blocks from the filming location. The robots were nowhere to be found, and this crowd of Jedis were all filmed separately on an otherwise empty, bright green sound stage. Ah, the magic of movie making.
As an aside, I can definitely confirm the old rumor that several members of the boy band ‘NSYNC were indeed extra Jedis in the battle scene, although they were edited out of the final film. I can remember standing by the craft services table when a friend nudged me and whispered, “Hey, you’re standing next to ‘NSYNC.” I looked over at the cloaked guys to my right, without even a flicker of recognition. Boy bands weren’t really my thing, though. Now if the guys from Metallica had been extras, I may have been much more impressed.
A year or so later, I also ended up at the red carpet premiere for the film.
In case you have spent the past forty years living in a refrigerator box, the basic premise of the entire Star Wars saga is that a large, corrupt, evil, bureaucratic organization called the Empire is fighting to eradicate a small group of good, freedom-loving rebels. The Empire has a seemingly endless supply of money, politicians, weapons, and robots. The rebel forces are small, underfunded, and fighting on the side of what is right. The Empire is built on lies, political chicanery, and death.
Are you seeing where I’m going here? Not only does the underlying Star Wars story mirror the age old battle between right and wrong; good and evil…but it also mirrors the current battle to keep vaping – a significantly less harmful alternative to tobacco cigarettes – legal and available in the face of unethical attacks by those trying to keep their blood money flowing.
As vaping supporters, we are currently standing back-to-back in that alien arena, with a huge wave of evil Empire robots slowly closing off every angle of victory, or even escape. If you recall the pivotal scene from Lucas’ film, the few remaining good guys were rescued by an aerial assault led by Yoda and the clone army. Who is our Yoda? Where is our clone army? Although they have yet to arrive, they are coming. And it will be on the wave of education, publicity, and truth in the wake of the documentary A Billion Lives. That film will change minds, and once it’s widely distributed, it will change the outcome of the fight to save the lives of hundreds of millions of cigarette smokers.
That’s why I’m supporting Attention Era’s documentary, and that’s why I’m going to the film’s premiere on August 6th. I am not going to wander the red carpet, I won’t be wearing a name tag, and my plan is to just get lost in the sea of people there to witness the truth that this amazing film documents. In fact, if the Molecule Labs after-party gets too crowded, I’ll be the guy wandering down the street to a great Milwaukee bar called Distil. Look it up.
If you see me there, feel free to share your story of how vaping saved your life. Or we can just talk about Star Wars.