Rise of the adults in vaping.

rise of the adults in vaping

What now?

We win, that’s what now.

Between Governor Jerry Brown signing the controversial tobacco bills into law in California – which opens vaping up to unsustainable regulation, criticism, and taxation in the most vape-active state in the country – and the FDA injecting a slow-acting but definitely fatal poison directly into the jugular of the nation’s vaping industry, it seems that we may have lost the battle to ensure longer lives and better health for millions of cigarette smokers.

If I can interrupt your wailing and gnashing of teeth for a moment, I beg you to consider a different perspective. It’ll be worth it.

What I see in the middle of this platter of steaming garbage (that has been served up on both the state and federal levels) is a big, glittering diamond. We have been given a gift.

In making no concessions to the vaping industry, and subsequently raising a tall middle finger to the citizens of this great country who have found improved health, happiness, and quality of life by moving from cigarettes to vaping, the government has guaranteed two things.

One. That the adults will now take over the vapor industry. Millennials, hobbyists, hipsters, and high school kids trying to push the 300 watt barrier just don’t have the intestinal fortitude for what’s coming. Many shops will close, convention centers will sit empty, vape trick competitions will disappear, and there will be the odd hissing sound of wringing hands coming from parents’ basements nationwide. The end of the current vaping industry is at hand. But if you read my post here – then you already know that it’s not a bad thing.

I worked for many years in the air medical industry; those brave folks who fly critically ill and injured people on helicopters. And I can tell you that the only industry more heavily regulated than healthcare is aviation. So why not mix them together and see what happens! I’ll tell you what happens – it becomes a constant (daily) struggle between governmental intrusion (usually fueled by ignorance and/or greed) and trying to make enough money to keep flying. You talk about protracted PR and lobbying battles – the e-cigarette and vaping world actually has had it easy. Well, until now.

So why do people in air medical keep getting up every day and fighting – after all, you can make significantly more money in numerous other industries? Because it’s the right thing to do. Human lives matter and fighting against bureaucracy to keep people alive and with their families is a damn compelling mission.

But it takes adults who can play the game. And I can tell you, those folks only show up when there is a compelling mission endangered by inappropriate, ignorant, and destructive resistance (sound like anything else you know?).

Truly successful people relish ‘unwinnable’ challenges, especially when the outcome is ultimately beneficial to humanity.

And two. The eighty-five plus percent of Americans fatigued by continuous governmental intrusion are now primed to come around. Start pushing the messages that I recommended here and hammer the social proof of the benefits associated with vaping over cigarette smoking, and you will find exponential traction in the critical public arena.

If you are depressed or defeated over the massive anti-vaping developments in these past couple of days, I’d suggest you either get over it quickly or get out of the way. The people who are going to win this fight for the benefit of public health worldwide are about to step up, and this is going to get ugly, frustrating, expensive, and amazing from this point on.

In conclusion I will go back to what I said in part 1:

There is good news though. Great news, in fact. Victor Hugo once wrote, On résiste à l’invasion des armées; on ne résiste pas à l’invasion des idées – commonly paraphrased as no one can resist an idea whose time has come. No government, no politician, and no industry.

It just got real.

Published by

MIT Brickman

Navigating the Tobacco Control and Public Health maelstrom.

14 thoughts on “Rise of the adults in vaping.”

    1. He could have stated it more eloquently. But that is my general take away from that diatribe, and I’m a 50 years old heavily regulated business owner.


  1. You’re right. I don’t care one iota about the size of a cloud. I never cared when I smoked, and I don’t care now. What I *DO* care about is continuing to be a non-smoker, and helping current smokers become former smokers.

    Liked by 1 person

  2. MIT hit it. A storm has been brewing in the “big picture” of gov’t/agency regulations, special interests, corruption, etc…and what could be the last poke? The final curtain call to unleash the beast which is the american public who has had enough gov’t intrusion? F’ing with our health with blatant lies and corruption. Now I can’t completely agree on “Millennials, hobbyists, hipsters, and high school kids trying to push the 300 watt barrier just don’t have the fucking intestinal fortitude” as I do have some that have been advocacy monsters. Here lies the opportunity to push back and start taking bureaucracy out of our homes.


  3. I am an adult and vaped for 7 years. I also sold e-cigarettes, accesories , and crafted juice for 6. Still, there is no way I can possibly afford to continue to do so with the stringent million dollar FDA approval guidelines for any vape product made post-2009. The industry is going to big tobacco companies. Prohibition is back.

    Liked by 1 person

  4. Congratulations… you are exactly what’s wrong with the vaping community as the anti-vaping people see it.


  5. Yeah, you make great points here. We knew regulation was coming, and to some extent it is necessary. Now comes the PUSHBACK and a real response from the vaping industry and community. What is needed right now is organized, methodical, and effective negotiation, point by point, line by line, of the deeming regulations. We have valid points as well. Now they need to be put forth. Through attorneys and lobbyists of our own, in the process and manner that the political ‘game’ is played. And backed by the right to a fair marketplace, our right to have ample selection of products, with key concepts of: Smoking Harm Reduction and Saving the lives of smokers. It can be done. It won’t get done by posting memes on facebook. It will be done by collecting small donations at every point of sale and channeling those revenues into the hands of organizations such as CASAA, SFATA, Vaping Militia, and state non-profits such as the Florida Smoke Free Association (FSFA) and Georgia Smoke Free Association (GSFA). I think we are all looking for leadership and guidance to protect vaping. This thing has grown quickly and has momentum, now it needs polish and shape. We will get there. Thanks for your points here, they are good ones. I posted this video 13 months ago, still appropriate today. https://youtu.be/F1bQyC5cOYU


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